The video‑focused social network Tik-Tok has long passed the threshold of 1.5 billion downloads from the App Store and Play Market. Every day, users spend an average of 52 minutes on the social network and this time is only growing! Previously, Tik-tok was considered an app for school children, but since 2018, there has been a steady growth of a more adult and solvent audience (21+).

In today’s article, we will discuss several options for promoting an account in TikTok. Why you should get tik tok followers:

the network is relatively young,
there is not as much competition as in the conventional Instagram,
budgets for promotion from scratch have not yet soared to the skies.
I am also glad that free promotion methods and paid ones are still working, but with minimal investment. We will talk about each of these methods below.

How to prepare for the promotion of an account in Tik-Tok
We adhere to a simple rule: if the account is not registered, there is little content and it is of poor quality, then it will be difficult to move forward and ensure the growth of subscriptions.

Example of creating an account in Tik-tok
Example of creating an account in Tik-tok
The first steps to create an account are as follows:

we create a profile by clicking «Change profile»: login, profile name, description; Keep in mind that the nickname can be changed 1 time in 30 days;
we put links to existing social networks;
we switch the account to pro mode (in the «account management» section”, this will allow you to select a profile category, run ads and view statistics;
Now let’s talk about 5 free and shareware ways to promote your account in Tik-Tok:

Activity
A proven «grandfather» method that proved itself well at the dawn of promotion in Instagram: likes, comments, subscriptions. Tick-tok does not prohibit the use of third-party mass laying and mass following services: such applications parse users by hashtags or competitors and put likes themselves, thus automating routine and long work.

There are several services that are similar in functionality, where you can set up and launch automatic subscriptions to users by competitors or hashtags, for example, TikTok Tool, Tokker, TikTokHelper.

We translate traffic from existing social networks
Example of links to active social networks in the Tick-tok profile
Example of links to active social networks in the Tick-tok profile
The idea is simple: if you already have an account in social networks with an active audience, then it is logical to tell this audience that you have started a Tick-tok and you can be followed on the new platform. This also works in the opposite direction: you can specify links to your Instagram and in your Tik-tok account, transferring subscribers to the old account.

Collaborations and reactions
This is how the video in the «duet» format looks in the Tick-tok
This is how the video in the «duet» format looks in the Tick-tok
Good old mutual fund. One of the specific Tiktok promotion options is shooting a duet or sharing a video with another blogger. Usually, tick-tockers with approximately the same number of subscribers go to such a “barter”. If a novice blogger turns to a large one, then recording a joint video is most likely for money. Collaboration is a quick way to tell the audience about yourself, the only negative is the time spent on correspondence and discussing the format and conditions with bloggers.

Another popular type of content in Tik-tok is a reaction. You shoot your video reaction to a popular video, you can also use the video recording function “duet”.

Hashtags
Example of the most popular hashtags
Example of the most popular hashtags
What I want all the bloggers in Tiktok? Of course, take a place in the top by popular hashtags. If you want to promote by hashtags, then the algorithm of actions is as follows:

we collect and study popular hashtags on your topic (this can be done through a service like Tokker and its analogs);
we put several popular hashtags on our video, diluting them with a few less popular ones;
Trends
Even the youngest account can be promoted with the help of trends. There were cases when it was possible to get into the top literally with 2-3 videos and get the coveted thousands of views.